Friday, April 13, 2007

Seo parametrs

KW Usage Factors:
- KW in title tag
- KW in header tags
- KW in document text
- KW in internal links pointing to the page
- KW in domain and/or URL

Domain Strength- Registration history
- Domain age
- Strength of links pointing to the domain
- Topical neighborhood of domain based on inlinks & outlinks
- Historical use & links pattern to domain

Inbound Link Score
- Age of links
- Quality of domains sending links
- Quality of pages sending links
- Anchor text of links
- Link quantity/weight metric (Pagerank or a variation)
- Subject matter of linking pages/sites

User Data
- Historical CTR to page in SERPs
- Time users spend on page
- Search requests for URL/domain
- Historical visits/use of URL/domain by users GG can monitor (toolbar, wifi, analytics, etc.)

Content Quality Score- Potentially given by hand for popular queries/pages
- Provided by Google raters (remember Henk?)
- Machine-algos for rating text quality/readability/etc

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